How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding PDF

by T. Moilanen : How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
ISBN : #0230220924 | Date : 2008-12-15
Description :
PDF-88563 | Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand…. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding by by T. Moilanen
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