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City Branding: Theory and Cases PDF

by K. Dinnie : City Branding: Theory and Cases
ISBN : #9780230241855 | Date : 2010-12-03
Description :
PDF-21fb0 | The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases…. City Branding: Theory and Cases
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[Pub.58YMn] City Branding: Theory and Cases PDF | by K. Dinnie
City Branding: Theory and Cases by by K. Dinnie
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